Early in yesterday’s Superbowl, Budweiser aired a spot that showed a puppy getting lost and finding his way home. Absolutely f%#$ing adorable. Now let’s move on. 

Late in the game came another Bud ad, one which has prompted a lot of comments from craft beer lovers. (See this article and this article for two of the better responses.) The ad starts with Bud proudly proclaiming themselves a macro beer.  (There’s no voice over, everything in the ad is presented in text, so blind people won’t get all crazy and start buying Budweiser.) Their proclamation is an interesting tactic, and one that has worked for others in the past — embrace who you are and adopt the language of the critics as your own. So, how should we view this proud macro beer?  [Read more…]